Tony’s Chocolonely joins initiative to encourage citizens to vote in US election

Ethically-focused confectionery business Tony’s Chocolonely, has joined up with an initiative in the US encouraging citizens to register for voting ahead of the upcoming American elections, through launching a new campaign.

The Fairtrade, B-Corp certified company has teamed up with HeadCount, a non-profit organisation promoting greater participation in democracy, to help citizens check their registration status to ensure they are clear to participate in the November’s contest.

Republican president Donald Trump will be vying for a second term in office against Democrat Joe Biden – who has just announced his prospective Vice President, California Senator Kamala Harris, who has a strong record on environmental campaigning.

“As a social impact company, this year has taught us that in addition to contributing to our own mission, we also have the obligation to support the communities where products are sold. Being outspoken is one of our brand values but words alone do not make us outspoken, that is why we at Tony’s have decided to act. We want everyone to make their voice heard and we want to be supporters of democracy here and around the world,” said Aidaly Sosa, US Marketing Head at Tony’s Chocolonely.

While Tony’s Chocolonely’s campaign started its run today, it will hit full stride on August 28th at the March on Washington. The now viral Chocotruck will make its second appearance in Washington DC to serve as a voter registration booth in addition to sharing Tony’s chocolate and its story.

“HeadCount got started back in 2004 with the goal of getting every concert goer registered to vote. Since then, we have registered over 650,000 voters while on tour with artists like Ariana Grande, Jay Z & Beyonce, and Dave Matthews Band. You can also find us at Pride parades, community events and high schools all over the country. Registering voters on a Chocotruck tour is going to be a fun, new way to engage citizens in time for the big election. Delivering delicious chocolate and democracy all over the country has never tasted better!” said Tim Bramlette, Senior Director of Partnerships and Marketing at HeadCount.

The two organisations will run campaigns across social media and digital platforms, aided by physical activations, to provide resources and incentives for registration in the upcoming election.

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