Callebaut’s business guide aims to inspire enterprises amid pandemic conditions

Gourmet chocolate brand Callebaut has launched its ‘Get Back to Business’ guide which aims to help operators who have opened up again amid the coronavirus pandemic, or are set to do so shortly, with guidance on some of the key considerations for venue operations, customer and staff well-being.

As the confectionery company revealed, its latest release provides tips on how to ensure hygiene is hero in your venue, how to update your operations to be appropriately tech savvy and ensure you keep your menu offering fresh yet familiar to attract customers back into the outlet, as well as making sure they feel safe at all times. It also has plenty of suggestions for devising new-look menus.

This year has been a particularly notable one for the brand, with its revamped Chocolate Academy Centre in Banbury opening in the first quarter of 2020, which offered customers both globally and local food manufacturers, as well as artisans and professional chocolatiers, with improved facilities and support for training, as well as researching latest recipes within the confectionery sector.

The business has so far launched more than 20 such facilities around the world, with the company making its last major appearance at ISM (pictured) before coronavirus resulting in lockdown conditions around the world.

Vincenzo Mangano, sales director Gourmet at Callebaut UK & Ireland comments: “Following the restricted re-opening of selected leisure outlets, it is clear that the way ahead for the hospitality industry requires careful planning. The team at Callebaut understands that it has been an extremely challenging time for operators, so we wanted to show our support to those opening back up again with this simple guide to help make the re-opening process a little smoother.” To find out more and download the new Get Back to Business Guide visit

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