Montezuma’s chocolate commits to 100% recyclable packaging for its ranges
UK-based premium confectionery brand Montezuma’s will be offering its entire chocolate range in eco-friendly packaging, in what is believed to be a first for British brand in the luxury segment.
From now on, every bar, button, truffle or bite, the brand produces will be delivered to consumers in either recyclable, compostable or biodegradable packaging, amid a backdrop of consumers calling for greater moves from the industry to enhance their environmental policies.
To celebrate the hard work that has gone into creating its 100% sustainable packaging, Montezuma’s, which is based near Chichester, West Sussex, will be launching a Chocolate Recycling Shop in Covent Garden that will educate consumers on the company’s research and development journey. Interactive panels will show the difference between its old and new packaging and will reveal the company’s commitment to doing what’s right – not what’s easy.
Taking on a large-scale recyclability project, the team at Montezuma’s looked at every aspect of its packaging materials. As well as using recyclable inks, adhesives, stickers and tape, the company’s best-selling chocolate bars now come in 100% paper and card packaging, eliminating the non-recyclable metallised plastics used to wrap most products. They have even repurposed old packaging by shredding it and using it in their gift boxes.
Founded in 2000 by Helen and Simon Pattinson, Montezuma’s has become synonymous with quality and ethics, with every single product made with ethically-sourced cocoa and in line with their Trading Fairly Policy. The Montezuma’s team has worked tirelessly to bring its innovative, sustainable packaging to fruition and the challenge has been no easy task! Undertaking an entire rebranding, the new range has been carefully designed around the packaging itself, with food safety standards taking priority.
Bruce Alexander, Marketing Director of Montezuma’s, commented: “We believe we are the first chocolate company to offer 100% sustainable packaging on our entire range and I’m extremely proud of that. We’ve carried out a whole redesign, which was underpinned by the packaging material itself. Our customers’ favourite bars can now go straight in the recycling bin to be collected by the council. We’ve also done as much as we can to make sure that we reuse or repurpose, so that we’re not throwing anything away.
“We’re still using some plastics and while we’d love to get rid of them altogether, our biggest challenge is the fact that food needs to be packaged safely. We’ve taken as many steps as we can, but we’ve made sure that any plastic we do use is totally recyclable.”