pladis appoints chief insights officer as company focuses on growth strategy

Snacks group pladis has appointed Geoff Painter as Chief Insights Officer, as the business continues its growth trend.

The company, which is behind a number of major brands including McVities, Ulker and Godiva, welcomed its latest appointment, who joins the business from having served in senior roles across the sector.

Previously, Painter had worked for PepsiCo’s food and beverages businesses, where he most recently led Insights & Analytics for Asia Pacific and was a critical factor in the company’s rapid growth in the region.  His former assignments include posts with responsibility for China, India, Asia Pacific, Australasia, and the UK and Ireland, alongside serving as a member of PepsiCo’s Global Insights Leadership Team.

As part of his new role, he will lead pladis’ focus on growth. He will be accountable for leveraging the talent, skills and technology needed to pinpoint growth opportunities and turn insights into market leading initiatives.

Welcoming him to the company, Chief Executive Officer Salman Amin said: “Geoff is a respected and proven, results-driven executive with 25 years of global consumer products experience across insights and analytics, strategic planning, innovation and brand building.

“He brings a rare combination of functional and commercial expertise honed through diverse international market and cultural exposure, including in both developed and emerging markets. His expertise will strengthen pladis’ growth capabilities, bringing industry trends and the voice of the consumer to the forefront of our work.”

Commenting on his appointment, Geoff Painter said: “I am thrilled to be joining pladis as we move into a new decade with a strong and diverse portfolio of best loved brands. It is more important than ever to recognise that everything starts with the consumer and to place this understanding at the heart of everything we do. I look forward to joining the team and contributing to continued success at pladis.”

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