FrieslandCampina Ingredients expands Asian market operations
FrieslandCampina Ingredients brands Domo, Kievit, DMV and Nutrifeed have been combined into a new organisation serving the Asia-Pacific market.
Now known as FrieslandCampina Ingredients, the business, which posted sales of €1.7 billion in sales last year, includes applications for the bakery sector, comprises four strategic segments: Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition.
This week’s Fi Asia in Bangkok, which continues until tomorrow (Friday 13), marks the launch of the new FrieslandCampina Ingredients brand in the region and will also see the unveiling of new premium ingredients for this dynamic market. FrieslandCampina Ingredients is part of Royal FrieslandCampina N.V., the fifth largest dairy company in the world.
“The changing face of food and beverages, especially in Asia, called for a structure that optimises both our product offering and our customer-centricity,” comments Willem Hoogwater, Director, Ingredients APAC at FrieslandCampina Ingredients. “Increasingly important in the region, in addition to early life nutrition, is adult nutrition – and more specifically, supporting the health and wellbeing of its ageing population. By 2050, a quarter of Asian consumers will be over 60 , and FrieslandCampina Ingredients will be at the forefront of ingredient innovation to help them remain healthy and active for longer.”
FrieslandCampina Ingredients retains its regional headquarters in Singapore and has facilities in several other APAC countries, including Indonesia and the Philippines. Proximity to customers is fundamental to the company as it undertakes increasing numbers of co-creation projects with its customers. Its team of passionate specialists includes both global and local marketing and development experts, who are focused on deepening the company’s understanding of consumer trends and translating them into concepts that drive customer success in-market. In addition, a local technical sales team supports APAC customers in overcoming application challenges, backed by considerable expertise provided by FrieslandCampina’s global R&D centre in Europe.
Exhibiting in Bangkok for the first time as the new brand, FrieslandCampina Ingredients will present its extensive portfolio of functional, nutritional and tasty ingredients for manufacturers of food, beverages and nutritional products.
For more information, visit www.figlobal.com/