Mondelēz International teams up with Israel’s The Kitchen business incubator
Mondelēz International has agreed a collaboration with The Kitchen, Israel’s only foodtech-focused incubator designed to support emerging businesses including snacks companies.
The initiative is being led by the confectionery giant’s international’s R&D and SnackFutures teams, which aim to unlock growth within the sector around the world.
Through the collaboration, Mondelēz International will have access to one of the world’s leading FoodTech ecosystems. At the same time, the company will offer technological and commercial expertise to entrepreneurs from The Kitchen and provide an opportunity to work in the company’s global technical centres, including access to pilot plants and internal experts across a variety of areas such as R&D, food safety, marketing insights and operations.
“With over 6,600 active start-up companies and a steady growth year on year, the Israeli innovation ecosystem is one of the most dynamic in the world and we’re thrilled to be part of it,” said Tim Cofer, executive vice president and chief growth Officer of Mondelēz International.
“We’re looking to collaborate with the best and brightest talent in advancing the future of snacking. We know we don’t have all the answers within our four walls, so we’re on a mission to create an unconventional ecosystem of partners. The collaboration with The Kitchen is another great example of this ecosystem at play.”
Counting 12 portfolio companies so far, The Kitchen addresses global food challenges by nurturing and investing in technology startups. The goal is to nourish promising FoodTech ventures that can make an impact within food markets, making them more productive, affordable, sustainable, and healthier.
“The Kitchen, as a ventures builder, constantly seeks to bring value to its portfolio companies,” said Jonathan Berger, CEO of The Kitchen. “Partnering with an industry leader such as Mondelēz International will bring tremendous value to The Kitchen and our portfolio companies. We look forward to working with their dedicated team and to introducing Israeli FoodTech innovation from seed to shelf around the globe.”
As part of the collaboration, Rob Hargrove, executive vice president, research, development and quality at Mondelēz International, joined The Kitchen Advisory Council.
“There’s no doubt that Israel is a world leader in food and agricultural innovation, and we’ve been truly inspired by the talented entrepreneurs that are part of The Kitchen,” said Rob Hargrove. “We’re looking forward to collaborate with those start-ups, be it to jointly develop new technologies or to provide help and expertise in specific fields.”
A key pillar of the company’s consumer-centric growth strategy, SnackFutures is designed as an independent hub that brings three core tenets of growth under one umbrella to accelerate innovation: invention of new brands and businesses; reinvention of small-scale brands with large-scale potential, and venture investments with start-up entrepreneurs to bring emerging brands and strategic capabilities. SnackFutures seeks to collaborate in three key strategic areas: well-being snacks, premium snacks, digital platforms and capabilities.