Montrose Chocolate celebrates protein enhanced chocolate bar accolade

Montrose Chocolate has been celebrating success with its Benefit Chocolate brand, after it was named Best Confectionery Innovation at the World Food Innovation Awards 2019, held at the International Food and Drink Event (IFE), at London’s Excel centre.

An independent panel of experts judged 380 products from 33 countries in 27 categories, with Montrose Chocolate’s Benefit range being named Best Confectionery Innovation. Judges were reportedly impressed with the ingenuity of the range for “combining pleasure with functionality” saying it was an inspirational idea and that “chocolate that provides any additional health benefit is surely a worthy winner”. They also praised the brand’s design and clear messaging.

Benefit Chocolate is a farm-to-bar chocolate, made using the highest grade single-origin cacao sourced directly from ethical farming co-operative CasaLuker estates in Colombia, and avoids milk solids in order to be completely vegan friendly. Benefit Chocolate is currently available in three functional varieties – the protein bar, vitamins bar and energy bar. The CasaLuker cocoa estates have won praise within the industry in terms of the company’s approach to sustainable business practices, including treatment of farmers.

Gavin Cox, founder of Montrose Chocolate, said: “I’m delighted that Benefit Chocolate has been recognised with this award for innovation in confectionery for delivering indulgence and functionality with high-grade cacao products. A really important consideration for us when developing the bars was appealing to those customers looking for better-for-you products, while not losing sight of the quality of the chocolate so that it delivers on taste too. This accolade certainly validates our concept and confirms that we are well on our way to achieving our mission.”

Now in its 5th year, the World Food Innovation Awards is the international food industry’s leading and most established awards scheme; celebrating innovation and excellence across every product category as well as seeking out the best in packaging, marketing, technology and sustainability

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