Givaudan opens new flavours technical and commercial centre in Morocco
Flavours and fragrance specialist Givaudan has opened a new flavours technical and commercial centre in Casablanca, Morocco.
The CHF 1.2 million (€1.07m) investment is part of the company’s 2020 high-growth markets strategy and strengthens its position in the Middle East.
Louie D’Amico, president of Givaudan’s flavour division, said: “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions. Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”
The Morroccan plant will enable the company to provide a full range of flavour application capabilities serving customers in the sweet goods and snacks segments, as well as savoury, beverages and dairy segments, all in one location. The 600-square-metre facility integrates application labs with specialised technologies along with commercial spaces for customer taste and smell experiences. It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s flavour development centre in Dubai and regional innovation centres in the Netherlands and Switzerland.
Henning Hartnacke, EAME commercial head, said: “By bringing innovation capabilities, consumer understanding and advanced flavour technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle East.”