Descendent of Cadbury founder set to tackle BBC’s Dragons’ Den

The great-great-great grandson of the founder of Cadbury chocolate is set to appear on the BBC’s Dragons’ Den television series in the UK this weekend.

London-based entrepreneur, James Cadbury, started his Love Cocoa business in 2016, inspired by his ancestors and responding to growing consumer demand for a premium chocolate with quality, ethical ingredients.

The 33 year-old has been a massive fan of the Dragons’ Den since the show started over 10 years ago, and will be making an appearance on the show on Sunday, December 23rd). Its tough-talking stars will assess whether he has what it takes for his business to be worthy of investment. The series has gone on to be syndicated with around 30 versions of the show being produced around the world, including Japan, Sri Lanka, Turkey, Ukraine, Russia, America and Vietnam to name a few.

Love Cocoa reinvents British favourites with contemporary twists to produce luxury handmade chocolate delivered through your letterbox the next day.

The brand, which has a strong ethical sourcing focus, takes great care in sourcing its chocolate from sustainable sources and guaranteeing cocoa farmers a higher than market price. Consequently, the business has a policy of 10% of profits being donated to the Rainforest Foundation, which supports people living in and around the world’s rainforests to protect their environment. The brand is available in a number of outlets online and via John Lewis, Selfridges and Harvey Nichols.

  • James Cadbury will be on Dragon’s Den on BBC2 on Wednesday 23rd December, at 8pm (UK time).

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