Cadbury offers a human charging point Boost to city residents
Cadbury Boost has unveiled the first ever human charging points in Canary Wharf, London to ‘supercharge’ Brits and give them the much needed boost to beat the afternoon lull, and take on the rest of their day. It’s Boost time!
City residents in London, UK, were given an afternoon re-energising lift with a free bar of chocolate as part of a million-pound ‘human charging point’ campaign for Cadbury Boost bars.
The confectionery company claimed its kiosk outside Canary Wharf tube station had the shortest-ever opening hours of just one minute, at 2.58pm on Thursday and Friday last week.
According to a Cadbury poll, nearly all Londoners (85%) say they face a lull in the afternoon – and more than one-in-four say that chocolate is what helps to get them through the day.
Each ‘human charging point’ contained headphones to give consumers the chance to take one minute out, while enjoying a Boost bar, before continuing with their day.
Capital Radio DJ, Roman Kemp was also on hand to offer some motivational pearls of wisdom to help inspire city workers through their afternoon.
Richard Weisinger, senior brand manager for Cadbury singles, said: “Most of us experience an afternoon lull, which is the time of the day we could do with a boost the most. “We know people want to feel re-energised – physically or emotionally – so we wanted to do something to help them take on the rest of their day. It was great to see Londoners come down for some much-needed BOOST-time, and to try our new Boost + Protein.”
The activity was part of a wider campaign supporting the Boost brand that includes out-of-home marketing, sampling, PR, digital and social media activity.