New Mentos packs use Press-Lok closure system

Mentos has become the first confectionery brand in North America to use Velcro Companies’ Press-Lok closure system.

Confectionery and chewing gum manufacturer and distributor Perfetti Van Melle has integrated the sensory closure into the new Mentos Pure Fresh Gum wallet packs to ensure the product stays sealed and fresh. The Velcro brand Press-Lok closure system is a hook-to-hook technology, made especially for the flexible packaging market. With just a squeeze of both sides, Press-Lok closures easily align to create a secure seal that consumers can feel and hear.

“With the Velcro brand trademark on our packaging, we’re providing extra value to our customers who can be assured that their favourite Mentos gum is sealed securely – and easily – in its package,” says Sylvia Buxton, vice president of marketing at Perfetti Van Melle.

Available in fresh mint, spearmint and watermelon flavours, the new wallet-sized packs contain 12 pieces of sugar-free Mentos Pure Fresh Gum. The Press-Lok closure featured on the new pouches has a thin profile so consumers can fit the small package into their pocket or handbag.

“Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our Press-Lok closure is used on a confectionery product in North America,” says Jurjen Jacobs, vice president of marketing and innovation at Velcro Companies.

Jacobs adds that the closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable.

Mentos Pure Fresh Gum wallet packs with Velcro brand Press-Lok closures will be available across the US from November.

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