ADM brings multiseed bread mix to bakers

ADM Milling, a business unit of Archer Daniels Midland Company has extended its portfolio of flours and bakery ingredients with the launch of its new multiseed concentrate with ancient grains in the UK.

The premium quality bread mix, blended from wheat flour and a variety of seeds and ancient grains, can be combined with wholemeal, white or malted flours to help bakers diversify their portfolio in line with the latest consumer trends.

ADM’s new multiseeed concentrate contains five different seeds, including: brown and golden linseeds, sunflower, pumpkin and poppy seeds and four ancient grains: millet, chia seed, amaranth and quinoa.

Peter Hayes, national sales manager of bakery at ADM, says, “With a growing interest in more wellness-focused lifestyles, the demand for healthier and nutrient-enriched bread varieties continues to grow.

“In particular, the trend towards preferences for more natural and wholesome products has resulted in an increase in global product launches of baking ingredients and mixes containing ancient grains.

“Bakers can therefore leverage these premium ingredients to create differentiation in a highly competitive market. One way of doing this is by using speciality flours and mixes that offer manufacturers a simple way to deliver ancient grain and seed blends.”

ADM’s new speciality mix can be combined with different flour varieties to create a range of seeded breads, including loaves and rolls. The blend of seeds and grains also adds texture to baked goods. For example, ADM’s multiseed concentrate with ancient grains can be combined with its harvest sun malted wheat flour for bread products with an additional source of fibre.

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