Cadbury expands its Bournville chocolate factory
Cadbury has announced a £75 million expansion of its Bournville chocolate factory, including four new production lines set to manufacture Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin.
Glenn Caton, president of northern Europe for Mondelēz International, says, “I am delighted that Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin will be made in Bournville. These great tastes are the first additional products that we are welcoming to Bournville following our multi-million pound investment in the UK. It shows that our investment has paid off and that Bournville is now competing in the premier league of European factories.”
The Bournville chocolate factory will produce some 28 million bars a year which will be on the shelves later this year. A recent limited-edition range of Cadbury Dairy Milk Tiffin has proved highly successful and the brand is now set for a major comeback with Bournville able to produce some 20,000 bars an hour.
Caton continues, “Today’s announcement demonstrates two of our major strengths: bringing innovative new treats to the nation with great products like Cadbury Dairy Milk Oreo and listening to what people want which has driven us to launch a comeback for an old favourite Tiffin.”
