Mondelēz to buy Cadbury biscuit licence
Mondelēz International is to acquire the licence to produce, market and sell Cadbury-branded Biscuits globally from UK-based Burton’s Biscuit Company.
The company believes the move will enable it to accelerate biscuit growth in key markets around the world, including the UK, France, Ireland, North America and Saudi Arabia.
Under the deal, Cadbury branded biscuits will continue to be manufactured in Burton’s factories under a co-manufacturing agreement.
Financial terms of the transaction, which is subject to regulatory approval, have not been disclosed.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” explained Hubert Weber, executive vice president and president at Mondelēz Europe.
“The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”