Easter sales to hit $2.4 billion

US Easter candy retail sales will hit $2.4 billion this year, projects the National Confectioners Association (NCA).

John Downs, president and CEO of the National Confectioners Association, says, “Americans understand that candy is a fun treat that can be enjoyed in moderation at Easter and throughout the year.

“As a father and grandfather myself, I can relate to families around the country who embrace the unique role candy plays in happy, family celebrations and I applaud the moms and dads who are using holidays as a chance to teach their children solid nutrition habits and the importance of moderation.”

More than 80% of Americans believe that candy is a treat, and it’s one that makes holidays even more special. Most people in the US enjoy candy about twice per week, averaging less than 50 calories per day from confectionery items.

More than 100 million chocolate bunnies will be produced for Easter 2016, along with millions of chocolate eggs. NCA’s new survey found that when it comes to those eggs, Americans prefer them filled with ingredients like chocolate ganache, peanut butter or caramel (52%) as compared to solid (32%) or hollow eggs (16%).