Global business ethics conference

Magomet Malsagov, CEO of PureCircle, recently participated in a panel discussion on sustainable innovation at the Responsible Business Summit, a conference focused on global business ethics.

“This is an integral facet of our mission to mainstream stevia as the next natural global sweetener,” explains Mr. Malsagov. “From the outset, we’ve woven sustainability into our business model—reducing environmental impact, enhancing ecosystem benefits and positively impacting public health benefits by making it possible to remove calories with our zero-calorie sweetener. Owning our vertical supply chain allows us to innovate and create new products, while linking it back to every stage of our supply chain.”

PureCircle supports farmers on four continents and aims to help them increase their income and standard of living by supplying them with technology, financing, expertise, seedlings and a guaranteed minimum price for their crops.

Examples of PureCircles efforts include: in China, PureCircle has invested $3.2 million in providing local smallhold farmers with nursery greenhouses, cuttings, training and price guarantees; in Kenya, the company is assisting farmers through a team of 120 agronomists and enabling microfinance; and in Paraguay, PureCircle is working closely with the Paraguayan government to help farmers raise their incomes by successfully growing stevia.