Intense red cocoa

12 January 2012 – ADM Cocoa is introducing a new, intense red cocoa powder to manufacturers in the Middle East as it looks to expand its presence in the region.

The latest addition to ADM Cocoa’s deZaan offering, the new cocoa powder – 400DP11 – can be used to add a dark reddish colour to a range of applications including dairy desserts, ice cream, cereal, compound coatings and baked goods. Its deep red hue and rich flavour mean a smaller quantity is needed to achieve optimal results, allowing manufacturers to make significant cost savings without compromising on the quality of the finished product.

Marc Degen, sales director – cocoa powder, ADM Cocoa International says, “This new red powder is part of ADM’s ongoing efforts to help our customers to contain costs without impacting quality through our ‘Less is More’ programme.”

“At ADM we work hard to ensure we are meeting our customers’ requirements,” adds Yeong Chye, managing director, ADM Cocoa Asia. “As the market for our cocoa business grows in the Middle East, we have recognised the need to enhance our production capabilities and have invested heavily in our operation in Singapore to achieve this.”