Cadbury has taken its cue from the world of fashion for its latest initiative, with its “There’s Magic in More,” campaign linking-up with designer brand LUAR, collaborating on a new crystal covered clutch, writes Neill Barston.

The limited edition upscale accessory has been designed to hold and share Cadbury XL Bars, as part of Hershey’s efforts to expand the classic brand’s presence in the region. 

The Cadbury Clutch
As the company added, dressed in the brand’s unmistakable jewel-tone purple, the Cadbury Clutch sparkles with gold accents and individually applied Swarovski crystals.
Its crystal-covered flap took approximately eight hours to complete, while a concealed platinum-silver insulated interior helps keep Cadbury chocolate cool and ready for an unexpected moment of generosity. Only five clutches have been created, making each one a rare little reminder that sharing chocolate can be every bit as glamorous as it is delicious.

Commenting on the collaboration, Raul Lopez, Founder and Creative Director of LUAR fashio said: “Cadbury’s focus on quality, detail and generosity mirrors my work,” said.

“From the silhouette and color to the hand-applied crystals, every element feels intentional and true to both brands. It is bold and beautifully crafted, but designed to be opened and shared.”

In addition, “There’s Magic in More,” Cadbury is celebrating the delightful difference a little extra can make. A little more thought. A little more generosity. And, naturally, a little more chocolate.

As the business noted, for generations, Cadbury has been known for bringing a little more to every bite, from its signature creamy chocolate to generous ingredients crafted for sharing. “There’s Magic in More” builds on that heritage, celebrating the idea that the same spirit of generosity found in Cadbury chocolate can inspire meaningful connections every day.

Significantly, the campaign includes a new video feature – known as the ‘Department of More’ highlighting its drive to offer consumers a heightened experience withs its confectionery.