Colour your candy
22 November 2011 – Chr. Hansen has launched a series of colouring foodstuffs with superior properties which give confectionery producers the opportunity to colour their candy in all the colours of the rainbow and still keep an e-number free label.
Just like the rest of the international F&B industry confectionery producers are replacing the much debated synthetic colours with natural colours these years. Moreover, increased consumer awareness of product labels and additives has accelerated the confectioners’ demand for colouring foodstuffs. More and more new products are launched with colouring foodstuffs as retailers and manufacturers acknowledge the potential they hold in terms of marketing value.
Launching the third generation of the colouring foodstuffs range FruitMax, Chr. Hansen extends its offering to confectioners looking for powerful colouring foodstuffs in bright and vibrant shades.
“The main advantage of using colouring foodstuffs is the opportunity to ‘colour food with food’, so to speak, thereby avoiding E-number declaration on the product label. This is attractive to many producers, and not only in Europe,” explains Marianne Bundgaard, product manager, Natural Colours Division. “The emotional benefits offered by colouring foodstuffs are driving the demand for FruitMax,”
Bundgaard continues. “We see a big interest in colouring foodstuffs from the global manufacturers and this interest has a spillover effect on the big national players. With our new FruitMax products we are able to offer our customers the opportunity to convert more confectionery products to using colouring foodstuffs.”
The new FruitMax family members are suitable for various confectionery applications, enabling bright shades ranging from lush green and vivid yellow over clear orange and stunning red to intense purple and blue.
Colouring foodstuffs are food ingredients with colouring properties that may be added to food and beverages without declaring them as E-numbers. They are considered food ingredients and not additives and they originate from fruits, vegetables, herbs, spices or other edible raw materials.
