Quality Street celebrates 75 years

2 November 2011 – Nestlé is celebrating 75 years of its revolutionary confectionery assortment Quality Street in the UK this year. Created by the Mackintosh business in Halifax, northern England, in 1936, Quality Street changed the way confectionery was manufactured and sold.

The brand used ground breaking technology such as the world’s first twist wrapping machine to make chocolate affordable for working families.

It is now the world’s number one selling boxed chocolate assortment; exported to 70 countries including Canada, Denmark and France.

To mark the anniversary, Nestlé has created a new chocolate bar. Called ‘My Purple Bar’, the chocolate bar is based on the ‘Purple One’, the most popular sweet in the Quality Street assortment.  Each sweet contains a whole hazelnut, which is surrounded by caramel and coated with milk chocolate. The new bar is made of four Purple One sweets joined together.

Nestlé has also created a collectable tin, designed to reflect Quality Street’s history and reputation for providing high quality but affordable confectionery.

“Quality Street’s enduring success lies in its cross-generational appeal,” says Alex Hutchinson, heritage assistant for Nestlé UK. “Everyone can find something they like.”