The Thorntons premium confectionery brand has extended its portfolio to deliver a fresh collaborative creation with Finsbury Food Group for its Viennese Continental cake, marking a debut for the business, writes Neill Barston.

As the company, which is now part of the Ferrero group, noted, its latest line gains an exclusive launch in 160 UK Asda stores this month, backed by an extensive media campaign. 

Moreover, the new addition devised with the Finsbury, has been instilled with the signature flavours of a Thorntons Viennese Truffle, and combines layers of chocolate and vanilla sponge with a rich chocolate frosting, topped with milk chocolate curls, decorative piping and finished with Viennese Truffles from the Thorntons Continental range. Serving 16 people, the cake’s RRP is £17.

The launch comes as Thorntons Continental continues to see strong growth in the boxed chocolate market YTD (+10% value, +7% volume growth – Nielsen YTD to 8 August 2026).

David Cotter, Brand Manager at Finsbury Food Group, said: “This is the first cake Finsbury has created as part of the Thorntons Continental range, so it’s an exciting step for us and one we see a lot of potential in.

“With a clear appetite for new Thorntons products beyond the chocolate box, we jumped at the opportunity to create something special to not only impress existing lovers of the brand but also attract new consumers.

“When it comes to treating yourself, shoppers are increasingly looking for something a little more premium, particularly when choosing a celebration cake, and this launch gives us the opportunity to meet that demand with a product backed by a household name synonymous with chocolate craftsmanship.”

In addition, Claire Cox, Marketing Manager at Thorntons, welcomed the link-up with Finsbury, as a key extension of its range.

She commented : “We’ve had a long-standing partnership with Finsbury for many years, so working collaboratively to create this premium new product from the Thorntons Continental range felt like a natural next step.
“With the Thorntons range continuing to perform well, we saw a real opportunity to build on that momentum and give consumers a new way to enjoy one of our most recognisable chocolates. Bringing the Viennese Truffle to life as a premium celebration cake felt like the perfect way to do that.”