World Nutella Day marked with social media celebrations
Fans of Nutella have been in fine voice today, as the much-loved brand enjoys its own global occasions devoted to all things connected with the famed sweet spread, writes Neill Barston.
As Ferrero noted, there have been nearly two decades of fan powered celebrations surrounding its key product, which has offered an opportunity for cultural exchanges, as consumers continue to express their love of the hazelnut-enhanced confectionery series.
Consequently, since 2007, World Nutella Day has been uniting people across the globe through their shared love of Nutella, which has seen a number of key events over the years, including the recent launch of a plant-based version of the brand, which gained a key focus at our 2024 edition of the World Confectionery Conference in Brussels.
Social media users have been keen to embrace the day, with comments gathering under the hashtag #worldnutelladay, with fans posting videos of their favourite spread. One X user, John Lee wrote: “Today is World Nutella Day – be grateful and rejoice!.”
Meanwhile, festive website, UndertheChristmastree, wrote on the platform: “It’s World Nutella Day, and we’re treating it like Christmas came back for an encore — extra chocolate, zero tangled lights. Grab a spoon, spread the cheer, and let’s make today as sweet as a festive morning. #WorldNutellaDay #FestiveFeels
As the company noted, this year, the brand is shining a spotlight on the creativity and connection that make Nutella part of people’s life across the globe. From local breakfast rituals to traditional cuisine from different cultures, from family traditions to stories told online, from art to reuse to cultural exhibition, the ways to enjoy Nutella and share smiles are endless.
Moreover, as the company noted, Innovation is at the heart of Nutella, driven by a passion for constantly creating new products, with dedication and experience. Committed to spreading even more smiles, this year Nutella will offer two exciting additions to its ever-growing family.
This includes a new Nutella ice cream cone, following the successful launch of the Nutella Ice Cream tub, the Nutella ice cream range continues to expand. The unmistakable Nutella taste will start being available to North American consumers presented in a distinctive swirled cone, combining Nutella ice cream with crunchy Nutella swirls, for a unique Nutella experience.
As we previously reported, the new Nutella Peanut flavour, which we covered at last year’s Sweets & Snacks Expo, will be gaining a wider roll-out across the business.
Beyond the table, Nutella jars have become part of everyday life – whether full or empty, they are repurposed as flower vases, candle holders, and even storage for cherished keepsakes. Over the years, Nutella has reached art and music, from the playful ‘Sound of Nutella’- a sonic identity created using hazelnuts as instruments – to a special exhibition at Rome’s MAXXI Museum celebrating its 60-year journey of creativity.
Thomas Chatenier, Global President of Nutella at Ferrero said: “Nutella’s heritage is rooted in passion and innovation; today we are happy to celebrate Nutella and thank its fans, disclosing some very exciting news. We are delighted to announce the launch of Nutella Peanut and Nutella Ice Cream Cone – two new delicious ways to enjoy Nutella’s unmistakable experience, that we will be piloting in North America. Additionally, we’re honored to be joined by Assouline in celebrating World Nutella Day 2026, with the exclusive Nutella by Assouline book, which will bring the story and iconicity of Nutella into homes everywhere.”
