National Confectioners Association responds to government US Dietary Guideline strategy

The National Confectioners Association has responded to the latest 2025-2030 Dietary Guidelines for Americans, underlining the fact that sweets and confectionery are regarded as treats rather than everyday meal replacements, writes Neill Barston.

While confectionery is as a whole is not specifically referenced in the statement from the government’s department of health and human services, its guidelines assert that consumers should avoid ultra processed foods – which many sweets and snacks remain categorised under.

The department asserted that people should focus on eating a diet with additional levels of protein including meat, dairy, as well as high vegetable intake.

It stated that people should avoid potentially higher fat products such as crisps (potato chips), and advocated an ‘eat natural’ approach, advising avoiding products containing artificial dyes, which a number of confectionery ranges still contain within the region, though this showing strong signs of changing.

Notably, the latest national guidelines expressed concern at a high level of obesity within the region, as it cited the fact that two thirds of Americans are considered overweight, largely due to overall diet and sedentary lifestyles.

The report, led by Robert F Kennedy, secretary for the US department of health and human services, said; “Under President Trump’s leadership, we are restoring common sense, scientific integrity, and accountability to federal food and health policy—and we are reclaiming the food pyramid and returning it to its true purpose of educating and nourishing allAmericans.

“These Guidelines call on every American to eat more real food. They call on farmers, ranchers, health care professionals, insurers, educators, community leaders, industry, and lawmakers across all levels of government to join in this
critical effort.Together, we can shift our food system away from chronic disease and toward nutrient density, nourishment, resilience, and long-term health.”

As Confectionery Production has previously covered, the NCA has maintained a consistent focus on promoting responsible enjoyment of confectionery and snacks ranges as occasional treats rather than to be considered as part of a regular diet.

In response to the report, the NCA commented: “We support and value the role of the Dietary Guidelines in promoting balanced nutrition. The Dietary Guidelines have consistently reinforced for consumers what they already know about chocolate and candy – that they are treats, and not meal replacements – and this latest iteration reflects that same notion.

“American consumers have a unique mindset when they enjoy chocolate and candy that is not present when interacting with other foods. People in the U.S. enjoy chocolate and candy 2-3 times per week, averaging just 40 calories per day and about one teaspoon of added sugar per day. To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before – all while reminding consumers that candy is a treat and not a center-of-the-plate food.”