Exclusive video: Sweets & Snacks: Freedom Confectionery and Sweetdreams combine
The Freedom Confectionery team celebrates a distribution deal for fellow British business, Sweetdreams Ltd's Choc Nibbles line in the US. Pic: Neill Barston
One of the standout independent ventures from this year’s Sweets & Snacks Expo in Indianapolis was a British collaboration between Freedom Confectionery and Sweetdreams Ltd.
The two UK firms were among a small band of companies flying the flag for their home nation at this year’s premier American show, which attracted visitors from over 90 countries and 1,000 exhibitors.
The Lancashire-based allergen-free mallow and gummy specialist has facilitated a distribution deal for Sweetdreams core Choc Nibbles brand in the US – find out all about it, as editor Neill Barston offers an exclusive interview with sales director Elvin Willgrass of Freedom confectionery, and MD of Sweetdreams, Matthew Stephenson. (watch the report below).
