pladis enhances its Better Biscuits platform, as it unveils core range extensions
pladis has made a number of key developments, including revamping its Better Biscuits platform. Pic: pladis
The pladis global snacking and confectionery group has delivered a strong period of activity including key launches at Sweets & Snacks Expo, alongside a re-launch for its Better Biscuits platform, reports Neill Barston.
Visitors to this week’s major showcase in Indianapolis saw the international business promote key developments across its flagship Godiva, Flipz chocolate covered pretzels and Turtles confectionery brands.
Speaking to Confectionery Production at the much-anticipated US event that drew to a close on Thursday, the company’s chief marketing officer Ahad Afridi revealed that visitors to the must-attend event in Indianapolis this week had responded to its expanded range of lines, which herald an especially budy period for the company, which celebrates the centenary of its Godiva division next year. (see our upcoming event review for more with the business).
In addition, the firm has moved to expand its biscuit offering with the relaunch of its Better Biscuits platform, designed to empower independent convenience store owners with the insights, tools and support to boost their biscuit and snack sales. It offers a one-stop hub for expert advice, perfect planograms, exclusive rewards, treat trials and more.
“Creating the perfect range of biscuits and snacks instore can be challenging,” explains Paul Burns, Head of Impulse Performance & Planning, pladis UK&I. “Our carefully designed planograms cater for all different store types with impartial advice that includes all the best-loved brands, not just ours.“Simple, accessible and easy to replicate, our tailored blueprints help independent convenience owners to quickly finesse their snacking fixtures – and start cashing in on the benefits.”
Moreover, as the business asserted, snacking bestsellers should take up the lion’s share of shelf space – as 80% of sales come from just 7% of products – but leaving room for attention-grabbing NPD is key to encouraging additional impulse purchases.
“As a Better Biscuits member, independent convenience retailers get access to our latest POS kits, free of charge, every 30 days,” adds Paul Burns.
“Our bespoke kits include professionally designed posters, shelf talkers and more, providing hassle-free tools to let shoppers know about the hottest new trends and offers in biscuits and snacks.
“We’re very excited to bring Better Biscuits to the UK’s independent convenience store network, and to become a partner helping to drive biscuit and snack sales and increase profits.”
