Nestlé extends its chocobakery treat series for the key Mexican market
A significant regional venture for Nestlé is being launched with the development of its Chocobakery treats being extended for release in Mexico, which remains the company’s fourth largest global market, writes Neill Barston.
According to the company, it has particularly prided itself in serving the region for around 95 years, with its latest series has already been well received in Brazil and other territories in Latin America, including its Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces.
Furthermore, the range also includes Choco Cookies, featuring a soft and buttery dough along with creamy chocolate fillings, and Choco Biscuit, a perfect combination of chocolate and biscuit. The three product ranges are available in different varieties and formats, under the popular Nestle brand but also strong local brands such as Garoto, which, as previously reported, is now under ownership of Nestlé following a long-running legal case to determine the move.
In Mexico more specifically, and starting in April, consumers will be able to enjoy the Choco Trio range in three variations: peanut, cookies and cream, and chocolate.
“Chocobakery is one of the fastest growing segments in confectionery in Latin America,” said Corinne Gabler, Head of Confectionery at Nestlé. “In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only 3% of the total, has seen a 24% increase in the last year3. In this context, we are now introducing Nestlé Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers.”
As part of Nestlé’s growth strategy, the company is focusing on fewer, bigger and better global launches that demonstrate significant growth potential. The Chocobakery range has been identified as one of Nestlé’s six ‘big bets’ for 2025, with the capability to generate over 100 million Swiss francs in annual sales.
“Our R&D experts carefully balanced the recipe ingredients and designed the optimum baking method to deliver a delicious, crunchy biscuit every time,” said Louise Barrett, Head of the Nestlé Research and Development Center for Confectionery in York. “A precision filling technique that helps to make it the perfect triple combination with the chocolate and crunchy biscuit.”
The decision to expand to Mexico was based on Chocobakery’s strong results in Brazil as well as the potential of the Mexican market. Nestlé already has a diverse portfolio in the country, with over 80 brands and 1 600 products, and the company has announced plans to invest one billion US dollars in Mexico over the next three years to boost investment in infrastructure and establish the country as an export hub.
