Cadbury’s Dairy Milk Lotus Biscoff flavour proves social media hit
The wait is over for what has been hailed on social media as ‘love at first bite’ in the form of a new Cadbury Dairy Milk Lotus Biscoff biscuit flavour, writes Neill Barston.
Its development comes in the wake of a recently agreed partnership last year between the two major companies, which had spotted an opportunity to unite for joint product ventures.
As previously reported, the strategic partnership included a deal to expand and grow the Lotus Biscoff cookie brand in India, and to develop exciting new chocolate products combining the unique, caramelized, crunchy Biscoff taste and texture with Mondelēz’s iconic Cadbury, Milka and other key chocolate brands in Europe, with the option to expand globally.
In the UK, the new Cadbury Dairy Milk takes the form of a 105g chocolate bar featuring the classic Dairy Milk bar, adding the distinctive crunch of Lotus Biscoff biscuits.
Significantly, the recently delivered partnership provides new opportunities for both companies to accelerate their growth ambitions in the attractive cookie and chocolate categories, with potential options to expand into additional markets and/or adjacent segments.
Cadbury has taken to social media, including producing a short Facebook ‘Reel’ asking consumers if ‘they’re ready’ for the hotly-anticipated flavour combination.
As covered previously, the two brands have asserted that there remains significant potential for further product development across their respective global territories.
