Gopuff links-up with TikTok podcaster Alix Earle for special Halloween chocolate
TikTok influencer Alix Earle has teamed up with GoPuff for a Halloween special edition chocolate. Pic: GoPuff
In celebration of the spooky season, internet commerce platform Gopuff has joined forces with podcast host and TikTok personality Alix Earle to unveil a limited-edition chocolate bar treat, writes Neill Barston.
The new chocolate line has been inspired by Earle’s Halloween party, the Gopuff x Alix Earle Pink Sea Salt Chocolate Bar is wrapped in a custom (and slightly spooky) Cheshire Cat print. Made from scratch by Brooklyn-based craft chocolate maker Raaka Chocolate, the specialty bar features single origin dark chocolate with pink Peruvian sea salt, bringing together the very best of salty and sweet for an elevated Halloween treat.
Gopuff customers can grab their very own limited-edition Gopuff x Alix Earle Pink Sea Salt Chocolate Bar for free with any purchase from the “Alix’s Gopuff Go-to’s” collection. The 23 year-old American social media influencer has reportedly gained more than six million followers on her TikTok social channel.
Having been founded just over a decade ago, Gopuff has set its digital stall out in specialising in bringing thousands of everyday products to customers in as fast as 15 minutes. The business operates across the US and UK, developed by co-founders and co-CEOs, Rafael Ilishayev and Yakir Gola, Gopuff has set out to make its mark through speed of delivery and consistency.
“I’m so excited to be teaming up with Gopuff to celebrate my favourite holiday with my friends and followers,” said Earle. “Gopuff and I designed a custom chocolate bar that captures the fun, whimsical vibe of my ‘Mad Forest’-themed Halloween party. No matter how you plan to spend your Halloween, get in the holiday spirit with this new, limited-edition chocolate bar, made from scratch.”
To celebrate the launch of this limited-edition product, Gopuff and Raaka delivered a jaw-dropping 350-pound version of her custom chocolate bar to Earle for her Halloween party, which was held in Los Angels last week, including plenty of chocolate treats.
