Oreo and Coca-Cola team-up for latest major product launch
A major brand collaboration has been unveiled between Coca-Cola and Oreo, which have now become ‘besties’ for a limited time due of products, writes Neill Barston.
According to the US businesses, the latest two launches have been inspired by the need for friendships, and have promised ‘unique digital and physical experiences’.
As the companies noted, besties often become a combination of their very best traits, making each other even better together. Now offering the ultimate treats, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.
The new lines include Coca-Cola OREOTM Zero Sugar Limited Edition and OREO Coca-ColaTM Sandwich Cookie that combine the best of both brands.
“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelēz International.
“The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
