Hershey unveils a ‘spooktacular’ early Halloween Reese’s pumpkin treat
Reese’s Peanut Butter Pumpkins arrive from the Hershey’s Store to delight fans of the #1 candy franchise sooner than ever before. *Decoration shown for illustration purposes only
While the summer months may well be a time of holiday focus for many around the world, Hershey has taken the bold move of offering up an early Halloween treat with the release of its Reese’s Peanut Butter Pumpkins, writes Neill Barston.
The new line is available from this week from shop.hersheys.com as shoppers are given their first chance to get a lead on the spooky season, which has evolved into one of the most significant confectionery moments of the year in the US, as well as around the world.
Notably, the brand has significantly invested in Halloween each year, delivering a number of product novelties on an annual basis, as well as delivering experiences including themed rides as its American Hersheypark.
The new Reese’s pumpkin line is a limited release, at $24.99 per 32oz bag, while supplies last, with further related product lines anticipated from the company to mark the occasion.
Furthermore, the company has also released seasonal plans for its Hershey’s Chocolate World attraction at the company’s flagship location in Hershey, PA in America. Fans can once again stop by the beloved Trick-or-Treat Trail starting on September 13 to pick up a range of their favourite treats from the likes of Reese’s, Hershey’s, Jolly Rancher and Twizzlers.
Exclusive to Hershey’s Chocolate World, new Milk Chocolate Sea Salt Hershey’s Caramels in 12 oz. pouches in store and online in 7.6lb bulk cases as well as 16 oz. gift tins arrive for fall gifting.
In September, visit the flagship location in your best costume or Halloween-inspired outfit to try NEW treats like ghoulish milkshakes, s’mores, Hershey’s Caramel Apple Cider, Reese’s Smoked Skeleton Cocktails.
As the company explained, the visitor attraction, which first opened its gates in 1973 remains is the only place to explore Hershey’s beloved brands such as Hershey’s, Kisses, Reese’s, and KIT KAT 365 days a year.
The attraction offers its distinctive range of sweet treats, including iconic experiences such as the Hershey’s Chocolate Factory Tour, Create Your Own Candy Bar, Reese’s Stuff Your Cup, Hershey’s largest candy store and so much more. Hershey’s Chocolate World has locations globally including Hershey, PA, Times Square in New York City, Las Vegas, NV, Niagara Falls, and Singapore.
