Bühler moves biscuit HQ to major Denmark location

A significant strategic move has been confirmed by Bühler in relocating its Biscuit Business Unit and Nordics Services & Sales (SAS) to advanced facilities in Copenhagen, Denmark, as part of a rationalisation of its operations, writes Neill Barston.

As the company explained, the decision coincides with the renaming of Haas-Meincke A/S to Bühler Denmark A/S, as the brand completes its integration into the parent group after being acquired back in 2018.

The purchase of the biscuit machinery business six years ago was seen by observers as a major milestone for the Swiss headquartered company, as it sought to expand its competence across confectionery and bakery machinery markets.

Morten Riisager ( below), Managing Director of Bühler Denmark and Head of Business Unit Biscuit, and Christian Salvatori, Managing Director of Bühler Services & Sales organization in the Nordics, issued a joint statement.


They said: “This relocation is a significant milestone in our company’s development. It creates a Bühler powerhouse in the Nordics, lays the foundation for advancing our biscuit business globally, and reinforces our presence in the Nordic countries.”

As the business added, the latest move to Copenhagen will provide welcoming office and meeting spaces for around 240 Bühler employees, fostering enhanced collaboration and operational synergy. The new office not only offers modern facilities and open meeting zones but also positions Bühler to host customer visits and industry events in an inspirational environment.

“Our Nordic customers will benefit from a simpler and more powerful local organization and an increased service and sales performance,” said Christian Salvatori.

“The full integration of the biscuit business into Bühler Group’s portfolio enhances customer access to a broader range of solutions. Strategically located immediately opposite the new offices, the Biscuit Application & Training Center offers an exceptional venue for customers to innovate and refine processes and products,” said Morten Riisager.

In line with Bühler’s commitment to optimizing and renewing its production footprint, the production of ovens for biscuit and cracker lines will be consolidated into one location in Roedkaersbro, Denmark, approximately 240 kilometers from Copenhagen. Meanwhile, the upstream equipment will be manufactured in Leobendorf near Vienna, Austria, leveraging cutting-edge production facilities to maximize efficiency. The Application & Training Centre in Copenhagen will continue to support customers in developing and scaling innovative biscuit and cracker products, including the use of new electric ovens.

Johannes Wick, CEO of Grains & Food at Bühler Group, emphasised the strategic importance of this development: “The investment in this new infrastructure reaffirms our commitment to Denmark and our expertise in the biscuit and cracker segments. It also strengthens our capabilities in the Northern European market, where we see significant growth potential.”


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