Spain’s Chocolates Valor makes major sustainable packaging move

Spanish headquartered Chocolates Valor has reported a sustainability success with converting packaging for part of its cocoa products to Sonoco’s environmentally friendly recyclable Greencan solution, writes Neill Barston.

As the business explained, it had made the moves towards alternative, more ‘green’ materials in response to consumer demand, and has found that the initiative is proving a strong fit for the company’s operations.

Since its creation in 1881, the family business evolved a network of chocolate shops, and produces more than 22,900 tonnes of chocolate every year. Its specialises in the manufacture of chocolate bars with high percentages of cocoa, as well as chocolate lines with  no added sugars, soluble cocoa and chocolatey snacks among other products.

Notably, as the business explained, the Sonoco Greencan recyclable paperboard package is made of 92-98% paperboard and features a wide range of barrier properties. It has been developed in multiple shapes and sizes – from round, square or rectangular; to oval, oblong or triangular – it is ‘designed to recycle’ paper cans.

The system features an integrated paper lid, so when empty, the whole package can go through the household paper recycling stream without any need to disassemble it, designed to make it easier for both consumer and for the whole recycling process.

María Roldán, Technical Purchasing specialist at Chocolates Valor, commented: “Beyond compliance with the 2030 agenda, we strive every day to move towards more sustainable materials and to reduce our environmental impact throughout the production process.

“The Greencan packaging solutions is perfect for us. It’s fully recyclable, made mainly from cardboard and generates almost zero percent plastic waste, which ultimately contributes to reducing the company’s environmental footprint,” adding that consumers have reacted positively to its change, above all because of the brand’s commitment to a greater commitment to eco-design, focused on ensuring that our packaging meets the criteria of recyclability.

David Vilanova, Sales Manager at Sonoco Consumers Europe, added: “Over the years, our collaboration has been characterised by a shared commitment to core values, trust, and a relentless pursuit of excellence. Together, we aim to bring about positive change through sustainability, and we believe that our Greencan technology is part of the key to achieving this goal.”


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