Companies launch 150 new products at Sweet Brazil International 2010
27 August 2010 – Brazil’s largest sweets, confectionery and chocolates trade fair attracted huge number of visitors. The trade fair is the main event of the year for Brazil’s retailers, wholesalers and distributors of sweets, where they conclude 20% of their annual sales.
Organised by ABICAB and ABAD [the Brazilian Association of Wholesalers and Distributors], Sweet Brazil International has already established itself and is eagerly awaited by buyers from Brazil and abroad to find out what the year’s main product launches will be.
Another factor behind the presence of buyers at the show is the constant growth of the Brazilian confectionery industry, with a 21.5% leap between 2002 and 2009, resulting in a production volume of 965,000 tons for 2009.
ABICAB president Getulio Ursulino Netto says, “Every Company intends to invest more.”
Rafael do Prado Ribeiro, ABICAB’s exports manager, says “Importers from the US who came to Sweet Brazil said that food products coming from China are being rejected and that this should translate into an increase in the US market’s demand for Brazil’s confectionery products”.
Anthony Rufrano, the sales and trade manager at American company Maxim Manufacturing says, “My Company was interested in doing business in Brazil, but we were unsure about where to start. This trade fair was the solution”.
Getulio Ursulino Netto emphasises that Brazil exported close to $300 million (£194 million); in 2009, and that the first half of 2010 saw a growth of 9.1% and 12% in the exports of chocolate and peanut products, respectively.
Chocolates Garoto, Fini, Riclan, Sukest, Harald, Nestlè, Garoto, Kraft Foods, General Brands, and Docile represent just some of the companies that presented new products at this year’s edition of Sweet Brazil International.
In the dairy products market for the last 75 years, Embaré is currently one of the largest companies in Brazil and a leader in the caramel industry.
Docile, a company specialising in chewy gums, jellies and sweets, exports to 40 countries and presented new packs for its raspberry flavoured Docigoma Ursinhos Azedinhos, in 20g and 280g.
Fini, a company whose origins lie in Spain, is now producing its well-known tubes in Brazil. Florestal’s, the company, which grew 11% in 2009, is the market leader in the flat lollipop segment and also launched the caramel flavoured Milkino in this category.
Peccin, one of the biggest brands in Brazil’s sweet market, has a presence in more than 70 countries. Krafts Foods Brasil, launched the new lime flavour in this product line and repositioned its Trident line, the biggest chewing gum brand in the world.
