Ferrero releases latest chocolate for the US market

In the wake of sustained investment in its US operations, Ferrero has unveiled some key confectionery innovations for the region at this year’s Sweets & Snacks Expo, writes Neill Barston.

As the company noted, products and seasonal offerings including Kinder Chocolate, as well as additional flavours of Tic Tac ranges.

From speaking to the company’s team at this year’s event, visitors to the company’s booth have expressed key interest across its ranges (see our full show review shortly)

“Over the past five years, Ferrero has launched several disruptive, top tier innovations in the market, such as Kinder JoyKinder Bueno, Ferrero Rocher Tablets, as well as seasonal products that have delivered incremental sales, units and profitability to the confections category,” said Jim Klein, Chief Customer Officer, Ferrero USA.

“With this year’s lineup, our customers and consumers should expect the same level of disruptive innovation that will continue to deliver incremental sales and units by attracting new consumers, enabling Ferrero to continue growing the confections category.”

As the company explained, its chocolate arrives in US stores this August, and comes in the form of a milk chocolate bar with creamy, milky filling crafted for kids, loved and shared by all.

Significantly, as the business added, the Kinder brand is now worth more than $500 million in retail sales since it came to America.

In 2017, Ferrero introduced the unique treat-and-toy Kinder Joy to parents in the U.S. and it is now the #1 selling mainstream chocolate innovation in the last five years.

The more upscale, “everyday premium” bar Kinder Bueno made its U.S. debut in 2019 and has since grown into a $209 million brand in North America, reaching more than 13 million households. In 2020, Kinder launched chocolate seasonal items which has been steadily growing year over year.

“Kinder, Tic Tac, and our other iconic brands continue to excite current fans and attract new ones with smart, quality innovations,” said Catherine Bertrac, Senior Vice President Marketing Kinder and Mainstream Chocolate at Ferrero USA. “We are thrilled to bring new treats like Kinder Chocolate to America and continue building on our tremendous momentum.”

Other new products announced by Ferrero include: Kinder Chocolate mini friends, and Ferrero Rocher Golden Eggs among a number of others (see upcoming review).




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