Easter golden bunny challenge from Birds Bakery offers key prize

A special Easter chocolate prize could be heading the way of Birds Bakery customers in the UK, with an exclusive Golden bunny hunt which has launched in the company’s stores across the East midlands this week, reports Neill Barston.

The group has undergone a series of investments in its stores in recent years, as it seeks to cement its place within the market, and has continued a focus on delivering a broad range of distinctive freshly created products.

Marking Easter, the company has created golden versions of its 18cm tall Belgian chocolate bunny for customers to try and find in store. Those who spot the rare animal should share a photo on social media, tagging Birds, to be in with a chance of winning a chocolate gift pack containing a Belgian chocolate rabbit, and orange chocolate carrot.

The Easter hunt will run in the lead up to Easter, from Monday 27th March – Saturday 1st April. A golden bunny will be hidden in selected stores across the East Midlands.

Winning pictures need to be posted before midnight on Sunday 2nd April, with 6 winners being announced on Birds’ social media channels on Monday 3rd April. Winners can then head into their local store to collect their Easter hunt prize.

For those who would like a Belgian chocolate bunny for themselves, they can be purchased in store, with prices ranging from £1.10 for a mini bunny, up to £35 for a giant 1kg, 47cm tall bunny.

Lesley Bird, Chief Operating Officer at Birds Bakery, explained that the company was keen to do its bit to help families celebrate the season. “Easter is all about families getting together to have fun, so we wanted to put a Birds Bakery twist on the traditional Easter hunt for our customers to get involved in. We’re looking forward to seeing the photos.

“As well as our giant rabbits, we’re selling a selection of delicious Easter treats including classic favourites like hot cross buns and simnel cake, as well as shortbread and gingerbread, tarts, cupcakes and chocolate lollies. There’s something for all ages and all tastes.”

Birds Bakery has 62 stores across the region including Victoria Centre, Coalville, Ashbourne, Alfreton, Mickleover, Wollaton and Beeston. The Easter range can also be ordered online and delivered to customers’ homes.

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