KitKat Australia creates ‘legen-dairy’ Milkybar flavoured special edition
Nestlé’s Australian operations have moved to create a major new flavour for its flagship KitKat brand in teaming up with Milkybar for a new special edition this month, writes Neill Barston.
As the company explained, development teams had identified the potential for its latest combination, blending the classic crispy wafer with the creaminess of the chocolate favourite.
This ‘legen-dairy’ collab between two Aussie favourites will be available in three mouth-watering formats; bar, block and sharepack – perfect for sharing with friends or enjoying on the go.
Nestlé marketing manager Confectionery Shannon Wright welcomed the release: “We know that both KitKat and Milkybar have loyal fans who love each of them for their unique choco taste – we can’t wait to see what they think of this iconic collaboration of the two!”.
“In bringing together not just Australia’s #1 chocolate bar but our favourite white chocolate too, this exciting mash-up, introduces a delicious addition to the KitKat range in Australia and lets fans enjoy their favourite break with a new milk twist.”
The KitKat Milkybar bar (45g, RRP$2.00) will be available from 7-Eleven stores nationally from April. KitKat Milkybar block (160g, RRP$5.50) will be stocked across the country from 3May. KitKat Milkybar sharepack (154g, RRP$5.00).