Froneri delivers latest Cadbury Caramilk ice cream range
International ice cream company Froneri has confirmed the latest addition to its ice cream portfolio, with the arrival of the Cadbury Caramilk.
It will be launched this month in two formats, sticks and tubs, adding to an existing stable that includes key brands such as Cadbury Dairy Milk chocolate sticks and the most recent launch of Cadbury Dark Milk.
The cult flavour favourite which first launched its confectionery in the UK in June 2021 will now be available in ice cream form, with a velvety smooth centre, coated in a golden blend of caramelised white chocolate, made from Caramilk.
Furthermore, Cadbury Caramilk ice cream stick, which recently launched in Australia, has gone down a treat with consumers,
so the UK launch is aiming to bring incremental growth, attracting more Cadbury ice cream fans with a particular focus
on the millennial audience.
Aiding this is the Cadbury Caramilk tub, with a golden caramel chocolate centre, the tub is the perfect treat to share with the family. Brunhilde VanAntwerp, UK Head of Marketing for Cadbury ice cream, said: “Following the success of the confectionery range, we were able to see that customers desire to try new ice creams. The UK confectionary launch
showed that 13 weeks from launch, Cadbury Caramilk became worth £15.45million, proving that it is a taste already loved by many.
“We have an exciting launch planned for Caramilk, with a full marketing campaign in the pipeline which will feature a Digital Campaign, PR and social media activity.”
Cadbury is the number one grocery brand in the UK (The Grocer, Britain’s biggest brands, March 2022) and the 4th biggest brand in ice cream, growing ahead of the category (Nielsen Total Coverage, 52we 21.05.22, value) and is set to strengthen its market share with the newly-released range. It, will be sold as part of the sticks and tubs range and will be made available in ASDA from February and all major retailers thereafter. RRP Caramilk sticks £3.50 (4 x90ml), RRP
Caramilk tub £3.50 (480ml).
