“Rebalanced chocolate” responds to healthy choices
Barry Callebaut has developed a range of chocolate products that offer an improved, rebalanced nutritional profile.
“Rebalanced chocolate” contains more dietary fibers, less sugar, less fat or is even sugar-free. With consumers are becoming increasingly more health-conscious, the range has been well received.
“Since we started the rebalanced chocolate programme eight months ago, we already have more than 80 projects with customers who have asked us to improve the nutritional profile of their applications. Compared to other new product introductions, this is one of our fastest growing ranges, reflecting apparent consumer acceptance. We see exponential growth in the number of customers that are using our chocolate with improved nutritional profiles and related health claims,” says Hans Vriens, chief innovation officer.
“Barry Callebaut was first to respond to customer demands for a new generation of chocolate that meets the need for better health choices. As the innovative chocolate expert, we see it as both an opportunity and a responsibility to help chocolate manufacturers develop nutritionally rebalanced, innovative chocolate applications without sacrificing the quality of indulgence. It is our vocation to deliver the innovation our customers seek.”
