Cama Group set for augmented reality showcase at key Las Vegas IBIE event

The Cama Group is set to showcase advances with its latest augmented reality technology at this year’s international IBIE bakery show taking place in Las Vegas, US, next month, writes Neill Barston.

As the company, which is set to play a key role at our World Confectionery Conference on 9 September, explains, AR and virtualisation have already proved invaluable across the design, build, commission, test and operational phases of its Breakthrough Generation Machines (BTG), with the company now offering immersive, line side support for warranty, spares and consumables, through its Augmented Machine Assistance Package.

Furthermore, the company noted that for bakery and snack food companies looking to improve production and efficiency, it offers distinctive secondary packaging and primary product handling systems that have a high degree of focus on ease of use and flexibility. Cama’s flexible cartoning, case packing, tray packing, sleeving, and robotic loading systems are designed to easily run multiple products and package sizes, including variety packs, with quick and easy changeover.

“Because the bakery and snack food market comprise a key part of our business, we’re excited to make our debut exhibit at the IBIE Show this September in Las Vegas,” says Billy Goodman, managing director, Cama North America, on the event that takes place between 17-21 September at the Las Vegas Convention Centre. “We understand that the bakery industry demands speed, precision and repeatability and our versatile packaging solutions meet those demands, while still offering maximum flexibility and expert handling of delicate products.”

Hygienic designs, accessible machines, and in-house developed robots are just some of the unique benefits offered by Cama’s BreakThrough Generation (BTG) line of cartoners, case and tray packers, and sleeving systems. In addition, our advanced Industry 4.0 compatible technology also delivers connectivity to enterprise systems for batch data capture, ERP and remote maintenance. The company will be at Booth 5011 for a live AR demonstration and to learn it can help your business improve product throughput, efficiency, sustainability and more. Visit for more information.

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