Haribo strikes major deal with ODW logistics supporting first US manufacturing facilities

Haribo of America has confirmed it is to form a partnership with ODW Logistics in a deal to provide warehousing and logistics services for the company’s first North American manufacturing facility in Pleasant Prairie, Wisconsin, reports Neill Barston.

As the business, which this year marks its centenary of its core Goldbears range explained to Confectionery Production at Sweets & Snacks Expo, the development of its new site is set to have a gamechanging impact on its operations in the US.

The event proved highly memorable for the business, which launched several new individual flavoured varieties of its century-celebrating brand, which continues to gain an increasing market share of the American market for gummies.

Headquartered in Grafschaft, Germany, the business was originally established in 1920 and is the now considered the leading company within the segment. Its first North American manufacturing facility, located in Pleasant Prairie, will be operational in 2023. The new distribution centre will help get product to customers with more speed and efficiency than ever before (see our exclusive Sweets & Snacks Expo review video for an interview with the company).

“We put our customers at the centre of everything we do, and we work with best-in-class partners like ODW Logistics to help us serve them with excellence,” said Wes Saber, CFO, Haribo of America. “We see ODW Logistics as a strategic partner, and their team has helped us streamline our distribution capabilities and scale operations throughout the U.S. This is our first distribution centre in the Midwest and third in the U.S., and we look forward to continuing to work with ODW on exciting opportunities in the future.”

Under the long-term logistics partnership, ODW Logistics will provide warehousing and distribution, freight management, retail consolidation, and cross dock/transloading services for HARIBO of America. John Ness, CEO of ODW Logistics said, “We are thrilled to partner with Haribo. We are both committed to growth, taking care of our people, working hard to build a successful logistics operation, and enjoying the work we do.”

This marks the third fulfilment centre ODW Logistics has opened in the greater Chicago area over the past 18 months. In early 2021, the company opened two distribution centers in Romeoville, Illinois—a frozen/temp-controlled warehouse and food-grade multi-client facility. ODW Logistics operates 26 warehouses across the United States and serves clients in the food and beverage, health and beauty, consumer goods, and manufacturing industries.

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