Lindt & Sprüngli delivers non dairy oat-based chocolate series for US market

Lindt & Sprüngli has expanded its confectionery offering in the US with its new oat-based chocolate series, which has been developed in response to increasing global demand for plant-based product ranges, writes Neill Barston.

The Swiss brand has enjoyed strong fortunes during the pandemic, with buoyant sales of its premium lines across its international territories.

The two latest flavours include a classic recipe oatmilk and a salted caramel variety,  Salted Caramel – which the brand says has been devised to match the taste and texture of its existing ranges.

As the business added, its master chocolatiers have aimed to take non-dairy to ‘a whole new level,’ made to a recipe that also uses gluten-free oats.

“We are constantly looking for ways to create chocolate that everyone can enjoy. We are thrilled to bring this new product to U.S. consumers,” said Lindt Master Chocolatier, Ann Czaja. “Lindt Classic recipe OatMilk bars will deliver the same smooth, creamy experience as our Lindt classic recipe milk chocolate, all without the dairy.”

Non-dairy options are popular among consumers with vegan or flexitarian lifestyles. According to The Hartman Group’s 2021 Health & Wellness: Reimagining Well-being COVID-19 report, 48 percent of U.S. consumers now look for food and drink products labeled ‘plant-based.’

As previously reported by Confectionery Production, the company’s latest development comes as the business recorded significant growth for 2021, with sales increasing 14% to CHF 4.59 billion in spite of pandemic challenges relating to ingredients prices and wider supply chain issues within the industry.

Plant-based dairy alternatives were mostly available in dark chocolate. Lindt classic recipe OatMilk bars now provide consumers nationwide with the first non-dairy, milk-style chocolate created by a major chocolate brand. The new series is out now across the US, available in individually wrapped 3.5oz bars (SRP: $4.49

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