UK’s Fudge Kitchen releases limited edition series in support of Ukraine
pic: Fudge Kitchen
UK confectionery brand Fudge Kitchen has released a limited-edition series, with all proceeds going to Direct Relief – a humanitarian aid organisation working on the ground in Ukraine for urgent medical care and emergency response.
Customers who visits one of the British firm’s shops recently was able to donate amount of their choosing in exchange for a slice of Lemon Meringue fudge, coloured yellow and blue in homage to the Ukrainian flag. The money raised will go directly to those in Ukraine that need it most.
Fudge Kitchen shops can be found up and down the country in some of the UK’s most beautiful and historic cities, including Bath, Canterbury, York, Windsor, Cambridge & Edinburgh.
Supported by giving platform B1G1, Direct Relief is working with Ukraine’s Ministry of Health and regional partners to provide urgent medical aid. 100% of the money raised will be forwarded to Direct Relief to support people displaced or affected by the conflict.
B1G1 is an initiative that helps businesses achieve more social impact by embedding giving activities into their everyday business operations. Between October 2020 and 2021 Fudge Kitchen contributed over 14,000 impacts to B1G1 causes around the world.
Fudge Kitchen MD, Sian Holt, says “It was important for us to partner with the right aid organisation to ensure fundraising proceeds get to where they’re needed most. Direct Relief has a 100% fundraising efficiency rating and full transparency across its operations. Our limited-edition fudge is a small thing we can do as a business to stand in solidarity with those in Ukraine.”
Queen’s Jubilee celebration
Furthermore, the company, which has been making its traditional slab fudge for nearly 40 years, has launched a limited-edition Chocolate Biscuit Cake fudge in celebration of the Queen’s Platinum Jubilee.
It’s reported, by former Royal chef Darren McGrady, that “this chocolate biscuit cake is Her Royal Majesty the Queen’s favourite afternoon tea cake by far.” Apparently, the Royal seal of approval doesn’t stop there, as Prince William is speculated to be a firm fan too – even having it as the groom’s cake at his wedding to Kate Middleton.
Chocolate Biscuit Cake is made using crushed rich tea biscuits, which are stirred through a decadent rich dark chocolate cake before being topped with a layer of chocolate ganache and left to set in the fridge for three hours.
The innovative product development team at Fudge Kitchen have turned this Royal afternoon tea delicacy into a brand-new fudge flavour which will be sold online and, in their shops, up and down the country. It will be made in the traditional slab fudge format and also as a butter fudge bite which will be retailed on its website.