LoveRaw kicks off 2022 with new vegan M:lk Choc bar series

UK-founded plant-based chocolate brand LoveRaw is launching three new M:lk Choc bars including Smooth Choc, Caramel and Orange in response to a continued category rise surrounding Veganuary 2022, writes Neill Barston.

As the business explained to Confectionery Production, it anticipates the segment will be larger than ever this year, having seen significant growth amid the pandemic, as consumers increasingly turned to issues of wellbeing and better-for-you ranges.

The company added that its latest series underlined a commitment to lead innovation in the UK chocolate category by creating show-stopping, delicious products, that just so happen to be vegan. Furthermore, the new bars will further support the business to maintain its position as being among the UK’s fastest growing vegan chocolate brand, and allow it to grow its share of the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023. The products will initially launch on the brand’s ecommerce platform, before a wider retail roll out this month.

They will use a new vegan recipe formulation to give a smoother texture, as the brand looks to expand the possibilities and taste credentials of vegan chocolate. The bars are also gluten-free as LoveRaw continues to attract as many consumers as possible into the brand. As with all of LoveRaw’s products, the new bars are also free from palm oil and artificial ingredients.

Manav Thapar, Co-Founder at LoveRaw, comments: “At LoveRaw we are always innovating and trying new flavour combinations and recipes to ensure our chocolate is the best tasting it can be and it’s very exciting to welcome in the new Smooth Choc, Caramel and Orange bars the LoveRaw family. By making these gluten-free as well as plant-based we’ve opened up the brand to a whole new audience, which allows us to continue our mission to make great tasting chocolate available to all. We are confident that the new bars will be a big hit with consumers, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious.”

The LoveRaw M:lk Choc Bars are designed to smash the taste buds with flavour and are so delicious that they can be enjoyed on their own or become the star ingredient of a number of culinary creations. LoveRaw’s range can be enjoyed by anyone, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious.

The LoveRaw Smooth Choc, Caramel and Orange M:lk® Choc Bars are available from the LoveRaw website, and retailers including The Vegan Kind and Spar with an RRP of £1.69.

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