UK’s Hames Chocolates reports double-digit sales growth
UK-based Hames Chocolates has recorded notable double-digit sales growth, against a backdrop of businesses increasingly look to source products from home-grown producers rather than import from Europe or China, writes Neill Barston.
The company, which was recently featured in a video interview with Confectionery Production, has made key investments in equipment during the pandemic to expand its production capabilities.
Carol Oldbury, Director of Hames Chocolates, welcomed its continued growth, with the business having steadily expanded its reach over the past few decades. Among the company’s most significant areas of product development came with a decision to produce its own branded range of chocolate, adding to its notable private label confectionery operations.
Carol said: “Brexit has really shone a spotlight on all the fantastic produce made in this country, which means there has never been a better time for British manufacturers, like Hames Chocolates. This trend has had a significant impact on our business, with sales of our Lincolnshire-made chocolates up by +68% versus the same period in 2020. This growth is partly due to an increased uptake of our private label offering, which includes hot chocolate spoons and bombes.
“Our decision to invest across all areas of the business is another factor behind this growth. This included sourcing new equipment to increase efficiencies and the amount we can produce, which has opened up new revenue streams. We have also recently ordered a new enrobing line and cooling tunnel, which allow us to grow our vegan chocolate production capacity. With sales of our vegan chocolate ranges growing by +155% compared to the previous year, we’re confident the new line will tap into the consumer trend for plant-based foods, such as chocolate.
“As we look ahead to 2022, we already have a strong pipeline well beyond spring, which is why, we are setting our sights on further increasing our chocolate production and packing capacity, so we can make even more great British chocolate. We are also looking to be the UK’s first choice private label partner.”