The Barry Callebaut Group inaugurates multi-million Serbian chocolate factory

The Barry Callebaut Group has officially inaugurated its advanced €55 million chocolate factory in Novi Sad, Serbia’s second largest city, writes Neill Barston.

As the company note, the country’s president  Aleksandar Vučić attended the event on the invitation of the company’s recently appointed CEO Peter Boone.

According to the company, its latest site has an initial annual production capacity of over 50,000 tonnes of chocolate. It allows the business to supply customers with a wide range of chocolate, compound and filling products. The factory will serve as a regional hub from which the Swiss-headquartered firm can address the rapidly growing chocolate markets of Southeastern Europe and beyond.

Since the groundbreaking ceremony early March 2020, construction work progressed rapidly and was completed in March 2021, with the company’s CEO leading a socially-distanced tour of the new facilities as part of the inauguration event.


Peter Boone (main image) said: “Novi Sad is the perfect location for us. I am pleased with the successful start and am confident that from Novi Sad we can address the rapidly growing chocolate markets of Southeastern Europe and become the solution provider of choice for customers in the region.”


Commenting on the site’s development, Aleksandar Vučić (below), the President of Serbia, added: “It is important for us now to additionally invest in technical universities in Novi Sad, Vojvodina and in the north of Serbia, and to do everything possible to make people understand that when they finish their schools, that they can get a really good job. We are thankful to Barry Callebaut for hiring such a highly skilled workforce.

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