Synergy delivers latest citrus flavouring series with Italian inspiration

The global Synergy Flavours group has drawn on the 130-year heritage of its Italian business to develop a new citrus range, which taps into consumer demand for premiumisation and increased product transparency, writes Neill Barston.

The extracts, which have been developed for baked ranges, dairy series and drinks using traditional extraction techniques to produce distillates, infusions and washes, include Calabrian lemon, Italian blood orange, Italian bergamot, Sicilian blonde orange, Sicilian mandarin, Sicilian lemon and Ligurian/Sicilian chinotto.

Released under the title of its Italian Provenance series, its latest offering enables customers to add a sweet and juicy taste to their products with Sicilian blonde orange, or a complex sweet and sour note with Sicilian mandarin.

Giorgio Ferluga, technical manager, Synergy Flavours Italy, commented: “Italy is world-renowned for citrus and particularly lemon, which has been cultivated here for over 1,000 years. Processing the highest quality fruits directly from nature in a sustainable way enables us to deliver natural and authentic citrus profiles that meet the specific application requirements of our customers. Our contracts and agreements with domestic suppliers in Italian growing regions guarantee reliable and efficient supply. Alongside this, our rich heritage and citrus know-how means we can help provide new inspiration to our customers so that they can excite consumers’ taste buds.”

Synergy, which has gained an established record for developing sweet flavours for the confectionery market, has spent decades  developing citrus profiles using a number of extraction methods and using different techniques to create its natural product range portfolio.

This expertise has culminated in Synergy’s new global Citrusology programme, which includes a series of educational webinars, that help food and beverage manufacturers to explore the nuances of flavour across regions and citrus varieties.

The goal of this programme is to help customers find their path to provenance, whether that be through a natural flavour which delivers a signature tone and is reminiscent in profile to the provenance material, or by enabling provenance declarations through named source ingredients, such as the new Italian extracts.

Vicky Berry, European Business Development Manager, Synergy Flavours, added: “While provenance is a growing trend for consumers, manufacturers have many choices and considerations when it comes to creating a provenance-inspired citrus product. In some markets and for some consumers, using named source materials is the preference, however, there are regulations and supply considerations to be taken into account. There is no ‘one size fits all’ and a whole world of possibilities exist when innovating with citrus. We work collaboratively with every customer to help them to take their citrus products to a new level.”

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