Perfetti Van Melle unveils new UK managing director

Global confectionery group Perfetti Van Melle has confirmed Jonny Briscoe as its new managing director of its UK operations, writes Neill Barston.

He joins the business after nearly seven years with Mondelez where he held several roles, including category planning and strategy director, sales director and managing director for Northern Europe.

Prior to his career with Mondelez, Briscoe held various commercial roles with the Procter & Gamble Company, and holds an BSc with honours from Durham University.

“Perfetti Van Melle is pleased to have Jonny on board,” said Stephanie Creech, group director, communications. “We’re confident he’ll continue to build on our many successes within the UK.”

The group, which was established in March 2001 through the merger of Perfetti SpA and Van Melle Group B.V. Perfetti Van Melle manufactures and markets confectionery and chewing gum products in more than 150 countries.

Today, Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruit-tella, Alpenliebe, Golia, Vivident, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands.

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