Ferrero celebrates spring with limited edition Easter treats alongside launch of the “Kinder Kalendar”
Ferrero is continuing on its mission to inspire families to celebrate the holidays in exciting new ways, and is unveiling limited-edition Easter products in the US from its Kinder, Kinder Joy, Nutella, Tic Tac, Butterfinger, CRUNCH, Baby Ruth, Ferrero Rocher and Fannie May brands. In addition, Kinder has launched the Kinder Kalendar, an online destination featuring daily activities to help families countdown to Spring and Easter.
The Kinder Kalendar includes Spring-themed activities ranging from seasonal crafts and games to recipes with new activities being revealed every day through to the 4 April. From creating DIY mason jars, to playing bingo together, or making bunny cupcakes, the Kinder Kalendar aims to spark moments of happiness and help families create memories together. Ferrero has previously partnered with influencers during other key holiday seasons to present craft, recipe, and activity ideas for the Ferrero 31 Days of Halloween Countdown Calendar and Ferrero Pinterest board.
Consumers will be able to access kinderjoykalendar.com for all the fun and pick up any of Ferrero’s Easter treats to celebrate all Spring long.
Heading up Ferrero’s line-up is the iconic Kinder Joy Egg, which will be available in eight new Easter themed designs, with new limited-edition toys. In addition, the eggs will be available in a Kinder Joy 4 Pack and a Kinder Joy 6 Pack, featuring fun designs for Easter baskets and decorating. Kinder is also releasingMini Hollow Easter Figures, featuring six individually wrapped hollow Spring animal figures, with smooth milk chocolate and a creamy milk lining, as well as Chocolate Mini Easter Eggs, featuring smooth milk chocolate and a creamy milk centre. The Kinder Chocolate Happy Plush Easter Gift Box features a unicorn or a lamb friend and 12 pieces of smooth milk chocolate with a creamy milk filling. This gift also comes with its very own adoption certificate, so it can become part of customers’ families.
Ferrero’s Nutella brand, the beloved original hazelnut spread, is introducing limited-edition Mini Nutella Easter Jars, a 1.05oz mini glass Nutella Jar, available with light green and yellow lids. In addition, Nutella &GO! will be available in Easter-themed portable packs.
Ferrero is further promoting its Tic Tac mints, stating that the passion fruit & green apple flavour nestles right into Easter Baskets of all shapes and sizes.
The CRUNCH Bunny, featuring creamy milk chocolate with crisped rice, makes the perfect Easter basket centrepiece, according to Ferrero, and its Butterfinger and CRUNCH NestEggs feature customer favourite chocolate brands in small chocolate eggs. In addition, Assorted Chocolate Minis from Butterfinger, CRUNCH and Baby Ruth feature assortments of the fan favourites with festive Spring wrappers.
In terms of the company’s Ferrero Rocher seasonal products, the Ferrero Rocher Bunny Gift Box is all dressed up for Easter and features 13 fine Ferrero Rocher hazelnut chocolates. Meanwhile the Ferrero Rocher Egg Gift Box features 13 fine Ferrero Rocher hazelnut confections in an elegant egg-shaped stand up display box, and the Ferrero Eggs will be available in Caramel, Hazelnut and Cocoa flavours. Each bag of Ferrero Eggs features 10 chocolate covered crispy eggs with a creamy filling. Every indulgent piece is individually wrapped.
Finally, Ferrero’s Fannie May® Milk Chocolate Bunny is an Easter classic according to the company, and featuring three ounces of premium milk chocolate.
Ferrero’s Easter products are rolling out in-stores now across the US, in addition to being sold through e-commerce retailers, including Instacart, Target, Walmart and Kroger.