New British confectionery brand HiP champions oatmilk chocolate

After enduring a short pandemic-related delay for its release, new British oat milk chocolate range HiP (Happiness in Plants) is set to make its debut this month, amid a rising demand for dairy-free confectionery, writes Neill Barston.

The four-strong series made from single origin cocoa from Colombia has been devised by James Cadbury features Smooth & Creamy, Cookies NO Cream, Salted Caramel and Salty Pretzel flavours, and hopes to capture a slice of one of the most talked-about segments in the industry.

As the company explained to Confectionery Production, The HiP range is handmade blending sustainably-sourced single origin Colombian cocoa with creamy oat milk. Each bar has approximately 35% less sugar than your average high street dairy milk chocolate bar plus more cocoa (41%).

They are being targeted at the more environmentally aware younger end of the market, with the bars feature striking, contemporary designs with 100% plastic free packaging. The bars are available to buy from, Selfridges and Holland & Barrett. RSP £3.00/70g bar.

HiP is the brainchild of James Cadbury, someone who knows a thing or two about making chocolate (he’s the founder of ethical, luxury chocolate brand, Love Cocoa and the great-great-great grandson of Mr John Cadbury)

“Coming up with great-tasting creamy oat milk chocolate hasn’t been easy. The chocolate making process is more complex and involves removing the gluten and dehydrating the oat milk before it’s mixed with the cocoa. We’ve found that current dairy free chocolate is incomparable to a traditional milk chocolate bar, with bland flavours and even blander packaging but we believe we’ve created a winning combination that both vegans and flexitarians will love!”

The launch seeks to tap into the current flexitarian trend, which has seen traditional meat and dairy eaters make a conscious effort to reduce their intake of animal products. Alongside this, consumer demand continues to grow for plant-based, sustainable brands. Producing oat milk has minimal environmental impact versus traditional dairy milk.

Related content

Leave a reply

Confectionery Production