Poppets British production features in Wonderful World of Chocolate documentary

The UK production facilities of classic British confectionery brand Poppets confectionery will be coming under the microscope this weekend as part of a Channel 5 documentary, The Wonderful World of Chocolate.

Screened this Sunday, 7 February at 7pm, the company’s site will feature alongside Cadbury’s Milk Tray in the televised episode, with a core focus on the ‘magic of chocolate making’ and will demonstrate the production line and the packaging process in the factory on Poppleton Lane.

Russell Tanner, marketing and category director at Poppet’s owner, Valeo Confectionery,  said: “We’re so proud that our iconic, British-made confectionery brand is being brought to light in this documentary. Poppets has a rich heritage and is loved nationwide, and we’re thrilled to be able to portray that.

“There is a lot of affection for Poppets here in the UK. In fact, around 10 million are eaten per week, which means that in a year Brits have chomped their way far enough to reach the centre of the earth! They are clearly still as popular as ever – so we hope people tune in and find the show interesting.”

The brand that is best known for its hand-sized cardboard packets dates back to 1937 and was known as ‘Payne Poppets’, before it became a national institution in the 1970s.

The factory in York employs just under 270 people from the local area, with the retro sweet traditionally came in four flavours: mint, toffee, raisin and orange, which are still available today. Larger sized servings of Poppets are also available in a sharing bag format. Fans of Poppets will be pleased to hear that the brand will soon reveal a fresh new look and a delicious new Salted Caramel flavour will also join its iconic line-up this year.

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